Henna by Aazeen

Visual identity and promotional materials for a professional henna artist.

Client:

Henna by Aazeen

Category:

Brand Design, Social media, Marketing

My Role:

Designer

About the project

The objective was to design a professional logo for the artist’s official Instagram account, along with a double-sided business card for client outreach and promotion. The brand uses burgundy and beige as its primary colours to convey warmth and trust. The main logo typeface, Neato Serif, was chosen for its warm, lived-in character. In contrast, the supplementary script typeface, Shabby Chic, provides contrast without disrupting the overall worn and cohesive aesthetic.

The objective was to design a professional logo for the artist’s official Instagram account, along with a double-sided business card for client outreach and promotion. The brand uses burgundy and beige as its primary colours to convey warmth and trust. The main logo typeface, Neato Serif, was chosen for its warm, lived-in character. In contrast, the supplementary script typeface, Shabby Chic, provides contrast without disrupting the overall worn and cohesive aesthetic.